Budweiser, in collaboration with Chinese designer Tiger Pan launches the Master’s Collection Edition of the Year of Zodiac Snake, as the Year of the Snake 2025 approaches in China, to celebrate the Chinese Zodiac culture, while elevating beer tasting into a cultural and artistic experience that transcends mere consumption.
The packaging takes the form of a golden egg—when opened, a wisdom snake ascends upward. The beer bottle retains Budweiser’s signature minimalist modern aesthetic, with the snake coiling around its body, seamlessly integrating with the”2025″ numerals in a harmonious blend of graphic symbolism, embodying both Eastern motifs and contemporary design.
Encircling the bottle is an artistic showcase of China’s intangible cultural heritage—paper-cutting. Layer by layer, the intricate designs unfold scenes of the Great Wall, the Temple of Heaven, mountains, waterfalls, buds, and vines, weaving together traditional Chinese culture and the vitality of nature. This visual narrative symbolizes the arrival of a new cycle and the renewal of all things.
