BeFresh packaging conveys summer freshness, naturalness and light playfulness. The main element is a stylised glass with a straw, inside which the logo and fruit ‘float’. The BeFresh logo is created with irregular lines, as if by hand, to emphasise the casualness and creative spirit of the brand.
The top of the tumbler features the logo and below it are juicy photos of the fruit from the line-up. Each flavour is highlighted with its own colour and illustrations around the tumbler. The fruit looks realistic, with slight highlights to enhance the natural feel. Around the glass is brief information about the vitamins and juice content.
All the design details create an effect as if the glass is filled not just with a drink, but with a summer mood.
